Modeling – Do You Know Your Customers?
“Knowing your current customer profile is critical if you want to efficiently find prospects just like them.”
DataSnap™ creates a customer profile and compares it to all individuals in your market area. Understand how your customers compare demographically (income, home value, age, presence of children, credit card user, direct mail responder and more) and in lifestyle behaviors to others in your market area.
DataSnap™ can also profile your best business customers by matching against our comprehensive database of U.S. businesses to create a customized market penetration analysis.
How your customers compare to the general population with-in your market area can reflect your product or services appeal helping marketers target like segments of the general populations with marketing programs that have successfully delivered new customers.
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